With over half a century in the automotive industry, the Sobati Group introduced Miller Tyres in 2004. Founded by Masoud Sobati, third-generation member of the Sobati family, Miller Tyres carries forward 70 years of family heritage in the global tyre industry.
"What began as a tyre brand has evolved into a group shaping the future of sustainable investments, uniting mobility, innovation and real estate under one enduring vision."
Foundation in Dubai
Launch of Miller Tyres in Dubai, establishing in-house pattern design and global manufacturing partnerships. Founded by Masoud Sobati, continuing the 70-year Sobati family legacy in the global tyre industry.
OTR & Agricultural Expansion
Expansion into Off-the-Road and Agricultural tyres across the Middle East and Africa, establishing Miller as a comprehensive industrial tyre supplier for construction, mining and agricultural sectors.
Miller Europe S.A. in Luxembourg
Formation of Miller Europe S.A. in Luxembourg to serve the European Union market with certified quality standards and direct ECE-certified distribution across EU member states.
PCR & SUV Range Launch
Introduction of Passenger Car Radial and SUV tyre ranges, extending market reach into Europe, Asia and the Americas. Miller becomes a truly global multi-segment tyre brand across five continents.
International Recognition
Recognition at international trade shows worldwide. Miller Tyres sold in 20 countries across five continents. Confirmed as OEM supplier to the largest car manufacturer in the Middle East, delivering 2 million tyres annually.
OTR Radial & Industrial Series
Launch of the OTR Radial and Industrial series including mining truck tyres up to 40.00R57 and specialist port equipment patterns, strengthening global positioning in heavy equipment markets.
Miller Invest Group Integration
Integration of Miller Tyres under Miller Invest Group, broadening the vision into sustainable investments and mobility solutions, uniting tyres, innovation and real estate under one enduring corporate group.
Trusted in 32 Countries
Miller Tyres remains the heritage pillar of Miller Invest Group, present in 32 countries across the Middle East, Africa, Asia, Europe and the Americas, symbolizing quality, trust and endurance built to last generations.